Normcore: What Is It?

The concept of “normcore” is a relatively new one, but it’s a term quickly gaining traction amongst the fashion crowd. What is the normcore? Essentially, it’s the idea that you should follow your own “norm” rather than what’s considered mainstream. It’s a rebellion against the idea of “doing” or “being” anything. You’re simply doing what feels good and is comfortable, without concern for what’s trendy or what others think.

The Rise of Normcore

The rise of the Normcore movement has been a big part of the year in fashion, with many brands and designers borrowing the term to describe their new looks. There are no hard and fast rules for the style—Normcore isn’t just a trend. It’s a philosophy. The movement revolves around dressing in every day, and often inexpensive, clothing, including the now-ubiquitous skinny jeans or cargo shorts and shirts, sweaters, and shoes. In short, it’s about understated fashion, with a minimalist aesthetic that’s easy to mix and match.

“Normcore” was coined by a Twitter user named @normcore on 1st July 2014 and immediately started to be used on Twitter. The term describes people who try to blend into the background and be part of everyday people.” The term is descriptive, as they reject the norms of fashion and self-expression. “Normcore” also has a mocking tone, as it refers to those who dress like everyone else.

The word “normcore” is making a strong showing in the current fashion world. A fashion trend unacknowledged by the general population, the word “normcore” has been used by various fashion-focused blogs to describe the practice of dressing in a standard fashion—without regard for trends or the latest fashions.

What are Normcore Clothes?

Since the beginning of time, people have tried to understand fashion and dress to be a certain way. In 2012, the Internet was flooded with people singing the word normcore to describe the aesthetic of dressing this way. They put on a T-shirt, jeans, shoes, a hat, and that’s all they wore.

Who Invented Normcore Fashion?

Normcore is a term coined by writer Nathan Tillman to describe an understated and unpretentious clothing style. It is a style of dressing that eschews the flash and flamboyance of the fashion industry in favor of a more modest, working-class style of clothing. The fashion industry has changed so quickly that things we thought were normal have been abandoned by the fashion world and replaced by something new.

Since we last covered normcore, the fashion trend that seems to have become a bit of a joke, high fashion has been catching up. For instance, if you look at the top models of the moment, it’s not just the normcore look that’s on display. Models like Kendall Jenner and Karlie Kloss have been spotted sporting several normcore looks, like oversized sweatshirts and uncool sneakers, that are more suited to the streets than the catwalks.

Who are the Celebrities that Wear Normcore Attire?

It is no secret that celebrities have a different approach to dressing compared with the general public. Globetrotters like Lady Gaga and Rihanna have their unique sense of style that reflects their fashion sense. In contrast, other celebrities have chosen to follow the normcore trend, wearing bland attire that is straightforward and more subdued.

While the normcore trend is still pretty new, you can find it in the pages of magazines, books, and even celebrities.  Think of: Karlie Kloss, Kate Moss, Selena Gomez, and Kate Bosworth. And what better way to show off your newfound fashion style than to your friends, family, or even yourself! Introducing normcore, the latest fashion trend to hit the fashion scene. Although the term was first coined in a 2012 article in The New York Times, normcore has been popping up on blogs and social media ever since. The fashion is simple and unrefined, inspired by the likes of Kloss and Moss, yet has a hip and urban feel.


I’m a huge fan of the fashion blog “normcore,” which is dedicated to upping the aesthetic of every day and making the mundane a little more fun. The aim is to have a “normal” mundane life and dress in a way that makes you feel good about yourself. In other words, normcore is a philosophy that encourages everyone to be proud of their normalcy.

Normcore: What Is It?

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